Clear writing: 10 Cs of communication (2024)

Clear writing: 10 Cs of communication (1)

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Jonathan Graham

Marketing & non-profit leader driving marketing communication effectiveness while working toward a more sustainable future.

Published Aug 31, 2020

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by Jonathan Graham

Simple is better when writing. The 10 Cs prompt good, basic writing.

10 Cs of writing

CLEAR – simple explanation and objective
CONCISE - no unnecessary words
CORRECT - no mistakes in grammar & facts
COHERENT - logical flow of content
COMPLETE - information comprehensive for reader
CREATIVE -brings interest through varied structure & explanations
CONSIDERATE – easy to read with bullets, subheads, boldface keywords…
CONCRETE - include specifics like numbers, time, date, address…
COURTEOUS -avoid commands, demands & “you”
CREDIBLE - facts not opinions

Use the 10 Cs to improve your writing. Communicating with a target audience is the objective so keep writing clear, concise, correct, coherent, complete, creative, considerate, concrete, courteous & credible.

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